CROP. The first thing I usually do is crop my photo (remember that narrow sill I take the photo on? That makes cropping essential). The photo below was taken just beside my window when I had a little white side table close by. As you can see below, it’s not the perfect square that Instagram strives for, but for the moment I leave it as it is.
EDITING. I used to rely quite heavily on the VSCO app to edit my photos but since Instagram improved their editing features I’ve been using that. Especially because I don’t typically use filters. It would have to be a very poor quality photo for me to add a filter. If I add a filter it’s because I think it will make the photo look infinitely better. Otherwise I rely on: exposure, highlights and shadows. At the end of the day what I’m trying to improve or perfect in my photos is the light and brightness. And just because you have 10 different features at your disposal doesn’t necessary mean you need to use all of them. I like bright, light, white photos and that’s what I try to achieve on my camera and then later in the editing process.
photo edited on VSCO – playing with exposure, highlights and shadows. No filter.
AESTHETIC: This isn’t actually a physical ‘thing’ I do but after I’ve fiddled with the exposure, highlights and shadows I take a moment to ask myself if this image and what I’ve done to it fits the overall aesthetic of my gallery. It’s also a point at which I ask myself how the photo fits with my brand.
Does the photo fit my brand and my gallery?
SQUARING: It took me a while to stop seeing things/life in Instagram squares! Initially I used Squaready to get my photos into a neat square, and then iPhone came up with ‘square’ as an option to take your photo in (handy) but the truth is I go between the two. Sometimes it is possible to for me the take the photo in a square, other times it needs to be cropped into a square, and sometimes I just need to put it through Squaready.
That’s pretty much all I do. For everyone who ask about the apps I use and what levels I play with – I’m not very technical. And I think that’s why I keep going back to the aesthetic I’m after and what feels right for my brand and the connection between the blog and my Instagram gallery. If you have any other questions, pop them below and I’ll answer them.
It’s been a crazy month talking about how to grow your instagram here on the blog. I hope you’ve found the posts useful, though having said that and having written all those posts, I think it’s this post that really keeps Instagram and social media in perspective for me.