I haven’t ever really approached any of my social media platforms with a strategy to increase followers and I suppose in some ways that could ‘hurt’ my numbers. My numbers fluctuate a lot, but I didn’t realise just how much until I had a one on one consulting session with Kayd Roy. I’m quite systematic about blocking and reporting spam accounts or other suspicious accounts as soon as they follow. I can’t actually remember the numbers that Kayd quoted but it was something like 172 new followers in the past month and 65 un-follows. So here it is, the first step to growing your Instagram, is understanding your numbers and your community.
How does the fluctuating numbers make me feel? It makes me feel really good. It means that the my words and images don’t resonate with everyone, I’m not adding any value to their lives and they choose to find inspiration elsewhere. That’s great because that’s my approach too. I find that I un-follow the accounts of people whose photos I don’t find inspiring or whose words and messages don’t add value to my life. I like the accounts of people who challenge my thinking, who remind me to be grateful and present. It also allows me to better interact with the friends I have. I think of the people who remain as those who really want to be there, who feel that I offer something they enjoy and relate to. The ‘mass’ un-follows make me grateful and present for the people who remain.What I’m really getting at is the importance of understanding your community. Understanding your numbers, the people who follow you, the type of photos they engage with the most, when they are most active and so on. As with many aspects of life and success, understanding is key and I think this holds true for social media. To understand my Instagram community I use Iconosquare and love it. I now track my numbers myself, not diligently but in an informed manner. It lets me know who has followed and unfollowed, photos that got the most likes and comments, the most popular hashtags I’ve used and when my audience is on-line and engaged. I don’t make it all about the numbers, I don’t stress over them, the goal is to be informed.
This month I’m going to be doing a series of posts on How to Grow Your Instagram (how I take the photos, tips and tricks and a giveaway – hint it might have something to do with Kayd!) so if you have any questions pop them in the comments section and I’ll definitely get to them this month.
Do you look at your numbers? How do you feel when they drop? Are you on Instgram? Leave me your handle below. You can find me at ‘alifeunstyled’ or here